Reach people while they are actually paying attention.
eResonate is a live music network. Your ad runs beside a performance someone chose to be at — not a feed they are scrolling past. Every show happens once, in a real room, in front of real people.
Open auction from a $6.00 CPM floor · guaranteed direct deals · self-serve from $50.
Live now · The Troubadour
Guitars built for the stage. Free setup this weekend.
Shop nowAttention you cannot buy in a feed.
Music is the rare context where people show up on purpose, stay for two hours, and care about what surrounds them. That changes what an impression is worth.
They chose to be there
Nobody arrives at a show by accident. Your ad sits inside an experience someone sought out and stayed with, not an interruption to something else.
Sessions measured in hours
A set runs one to three hours. Attention is sustained and repeat-visited rather than a three-second scroll past a thumbnail.
Verifiably human
Real venues, real artists, real fans in the room and in chat. There is no synthetic inventory here and nothing made for advertising.
Seven surfaces, four formats.
Platform inventory spans the whole social network — not just the player. Buy any surface on its own or let the exchange find the best placement for your goal.
What a campaign actually looks like.
Live display creative currently serving through the exchange. Native cards, banners and sidebar units all take the same assets — a logo, a headline, a line of copy and a call to action.
Financial services · banner
Entertainment · banner
Film & production · banner
Sport & lifestyle · bannerCreative is reviewed automatically before it can bid. Specs and templates come with your insertion order.
Brand-safe by construction, not by blocklist.
Most platforms make you filter your way out of trouble. Here there is less to filter, because of what the inventory is and how it is made.
Live only
Every show is performed once and never recorded or replayed. There is no back catalogue of old content for your ad to land beside.
Never AI-generated
No synthetic performers, no generated music, no made-for-advertising channels. A real artist is on a real stage.
Known venues and artists
Inventory comes from onboarded venues and verified artists, not an open publisher network of unknown sites.
Creative review
Every creative passes automated brand-safety review before it is allowed to bid, in both directions.
Two lanes, and one of them pays the artist directly.
eResonate keeps the lanes separate on purpose, and says which is which before you buy.
Social inventory — funds eResonate
Feed, discover, search, artist, venue, group and fan pages. This is the programmatic exchange, and this revenue is what keeps shows free to watch.
In-show spots — to artists & venues
The :30 spots inside a performance are sold direct by our sponsorship team, and every dollar routes to the artist and the venue. eResonate keeps none of it.
250M+ live streams delivered.
The streaming engine behind eResonate is Livit, which has been running live events at scale for years — including for organisations that do not tolerate downtime.
- MLB
- Yankees
- Wimbledon
- US Open
- NBCUniversal
- USA Network
Published prices, no discovery call required.
Two ways to buy platform inventory, plus in-show spots sold direct. Rates are gross CPM in USD.
| Surface | Formats | Floor CPM |
|---|---|---|
| Feed | Native card | $6.00 |
| Discover | Native card | $6.00 |
| Search results | Search unit | $8.00 |
| Artist & venue pages | Native, sidebar | $7.00 |
| Groups & fan profiles | Native card | $5.00 |
| Package | What you get | Rate |
|---|---|---|
| Run of network | All surfaces, fixed CPM | $24.00 |
| Feed & discover roadblock | Exclusive share of voice, dated | $28.00 |
| Artist or venue takeover | Single page, all units, dated | $32.00 |
| Unit | Placement | Rate |
|---|---|---|
| :30 spot | Pre-show, set break, post-show | $30.00 |
Rates effective September 2026 and subject to change. Open-auction floors vary by surface; the average clearing price across the exchange to date is $18.45 CPM at 100% fill. In-show spot revenue is paid through to artists and venues in full and is not eResonate revenue.
The specifics your trading desk will ask for.
The exchange runs on our own infrastructure, so spend, pacing and reporting stay consistent across every device and page view. Watch it run live →
Three steps.
Tell us what you want to reach
Send the brief below — budget, markets, and whether you want the auction or a guaranteed package.
We build the plan
Our team comes back with surfaces, targeting and a forecast, usually within two business days.
Launch and watch it clear
Campaigns go live on the exchange with live spend, pacing and performance reporting from the first impression.
Questions buyers ask.
What is the minimum I can spend?
$50 on the open auction, which is genuinely self-serve. Guaranteed packages and in-show sponsorship start at $25,000 because they reserve inventory and involve our team.
How is this different from buying music or video inventory elsewhere?
Elsewhere you are usually buying against recorded catalogue, user-generated uploads, or an open network of unknown publishers. Here every impression sits beside a live performance in a known venue by a verified artist, happening once.
What creative do you accept?
Native cards, banners, sidebar units and search results. Native takes a logo, headline, one line of body copy, a call to action and a landing URL. Every creative passes automated brand-safety review before it can bid.
Can I target a specific artist, venue or city?
Yes. You can target by surface, genre, city and audience segment, and guaranteed packages can reserve a single artist or venue page outright.
How do I know an impression was real?
Reporting is served from the exchange itself rather than a tag you have to trust: spend, fill rate, CPM and CTR update live and reconcile across every device and page view.
Does my spend actually reach artists?
For in-show spots, all of it — that inventory is sold on the artist's behalf and eResonate keeps none of it. Platform inventory on the social surfaces funds eResonate, which is what keeps shows free to watch.
Tell us what you want to reach.
We will come back with surfaces, targeting and a forecast — usually within two business days.
- Rate card above, no discovery call required
- Open auction or guaranteed, your choice
- Agencies and trading desks welcome