eRESONATE MEDIA LAB / VISUAL IDENTITY
A shared field
of possibility.
An identity that brings the clarity of a research institution together with the curiosity and warmth of a creative lab.
The shared field
Two open fields meet around a common center. The resulting symbol suggests an abstract lowercase “e,” a point of connection, and the exchange of ideas across disciplines.
The fine-line resonance field extends the symbol into a distinctive visual language. It is an expression of the brand, not a representation of research data.
Warmth with clarity
DM Sans gives the identity a clear, contemporary voice. Instrument Serif adds a human, expressive counterpoint to the words that matter most.
The full name is eResonate Media Lab and Research Center. The everyday name is eResonate Media Lab. Preserve the lowercase “e” and capital “R.”
The palette
#193B32
#F5F3EB
#D4ED75
#68716A
Research in service
of humanity.
The core brand line expresses the lab’s purpose. Supporting language centers humanity, mental health, connection, and the culmination of research in the eResonate platform.
Care in every claim
Keep the voice thoughtful, precise, and accessible. Describe mental health as a research motivation. Keep confidential studies, findings, methods, the novel premise, and the business plan out of public copy.
Do not imply clinical efficacy, peer-reviewed findings, or institutional partnerships beyond what is documented and authorized for public use.
Identity files
Scalable vector files with transparent backgrounds. The wordmarks use outlined letters so they render without installed fonts.