Where the money goes
A show running on eResonate, and the split underneath it. The figures below are modelled on the published rate card — not live platform earnings.
Revenue Engine — Running Live
Every ad served on this stream is split 50 / 50 between the artist and the venue. Watch it accrue in real time.
Your show
Target artists — the top tier of emerging acts — bring 100K–500K combined followers across platforms.
Share of the show's spot inventory actually sold. Early-stage cases should model partial fill.
Share of viewers buying a $10 Backstage Pass.
The same audience, everywhere else
What 40,000 fans generate for an artist on other platforms — versus one streamed show on eResonate.
Like the math? So do we.
Model assumptions
- Television-style spot inventory — a 2-hour show carries 2 pre-roll, 3 breaks × 3 spots, 2 post-roll = 13 spots. Breaks scale with set length (about one per 30 min)
- Ads never run over the music — pre-roll, post-roll and in-break only
- Spot mix 30% :15 · 50% :30 · 15% :60 · 5% :90 (matches real TV/CTV — :15 & :30 lead), priced on a volume-discount curve off the :30 rate (:15 = 0.65×, :60 = 1.76×, :90 = 2.4×)
- Merch & backstage scale with dwell time on a square-root curve (diminishing returns); the 2-hour show is the 1.0 baseline
- Ad revenue split set per show by artist & venue (50/50 modeled)
- Merch: $0.025 per viewer per show, 100% to artist
- Backstage Passes $10, 100% to artist
- Free hardware & software for venues — no cost to stream
- Launch bonus: +$1,000 per qualifying show — 8,000+ concurrent viewers holding 20+ minutes of viewing (time in ad breaks counts), max one per week, for a musician's first 3 months
Illustrative model based on eResonate's investor materials. Actual results vary with audience, ad fill, and engagement. Platform comparison figures from eResonate pitch data (earnings generated by 40,000 fans), scaled linearly to your audience size.